In Tahitian langage, pareu (pronounced paré-ou) means pagne. As time goes by, it became paréo which is easier to pronounce for foreigners.
In Tahiti and her islands, it is customary to wear the pareo as cloth, for both women and men. Each adjusts it in its own way: wrapped around the waist or knowingly forged around the neck, shoulders and hips, the pareo can be a real wear (loincloth, short, short skirt, long skirt or held more elegant).
You will find many ways to tie a pareo in the guide "How to wear a pareo".
The pareo is not for clothes only, and you have many choice to use it, depending on your desires and your moods : bath sheet, beach sheets, table clothe, bed sheet, laid a couch, bedspread, protects changing table, wall covering, …
The Hinano vahine
Vahine (pronounced vahiné) means woman or wife in Tahitian language.
Since 1955 this vahine is the is the logo of the famous brand mark of the local beer Hinano. It was created by a suedish painter called Pierre HEYMAN who painted the first drawing in 1953. The logo is engraved on the bottles until 1957 when the first ticket appear, for the pleasure of consumers and tourists who collect them. Since, the Hinano ticket changed a lot.
The mythical hinano vahine became the symbol of Tahiti and her islands. She is sitting cross-legged, wearing a red sarong (Pareo) with local colors, a flower of hibiscus as an ear jewel and a crown of tiare flowers in her long hair.
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